Copywriting Revisited


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There are many formulas that can be used to write sales-getting copy. Personally, I use a simple formula – but yet I have studied tons of professional copywriting courses. The courses helped build a foundation – a recipe. Get agreement Continue reading Copywriting Revisited

What Are Typical Response Rates?


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Response rates very with a wide array of factors that all contribute to “response rate”. I once consulted for a large mailer in the business opportunity sector where one mailing was comprised of 3 tractor trailers worth of mail. Their Continue reading What Are Typical Response Rates?

Does Direct Mail Still Work?


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Does Direct Mail Really Work? I am going to share with you real life stuff regarding how direct mail not only works, it is probably the most under-utilized, mis-unerstood but yet still one of the most powerful marketing methods ever! Continue reading Does Direct Mail Still Work?

Niche Market Selection


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There are 3 big general market niches – health, wealth and relationships. However, if you are intent on creating a blog,membership site or online monetization method – you want to “niche down” and get more specific. Below are a lot Continue reading Niche Market Selection

Highly Recommended

There is a lot of fluff and BS online. Then there’s really great,honest, truthful information put out by people who hae been there – done that. There’s very few online marketing people that I can highly recommend. Here’s one. https://www.milesbeckler.com/7figures/introduction/ Continue reading Highly Recommended

Pure Gold

Here’s how to get the complete Gary Halbert “Boron Letters” the letters he wrote to his son from Prison ( Boron Federal Prison ) they are … PURE GOLD! Chapter 1: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm Chapter 2: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh2.htm Chapter 3: http://www.thegaryhalbertletter.com/Boron/BoronLetterCh3.htm Chapter 4: Continue reading Pure Gold

Sales Letter Example


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The following is a sales letter example from the legend JF Jim Straw. Jim ( R.I.P.) never bragged much. His website made money. I worked with Jim on various direct mail related projects and we both made money doing it. Continue reading Sales Letter Example

The Dark Side Of Direct Marketing


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There are many ways to legitimately create success both online and offline. I’ve seen it all – the rapid rise an sometimes fall of those who bend the rules and live on the edge from a legal point of view. Continue reading The Dark Side Of Direct Marketing