There are many formulas that can be used to write sales-getting copy. Personally, I use a simple formula – but yet I have studied tons of professional copywriting courses. The courses helped build a foundation – a recipe. Get agreement Continue reading Copywriting Revisited
Response rates very with a wide array of factors that all contribute to “response rate”. I once consulted for a large mailer in the business opportunity sector where one mailing was comprised of 3 tractor trailers worth of mail. Their Continue reading What Are Typical Response Rates?
Does Direct Mail Really Work? I am going to share with you real life stuff regarding how direct mail not only works, it is probably the most under-utilized, mis-unerstood but yet still one of the most powerful marketing methods ever! Continue reading Does Direct Mail Still Work?
There are 3 big general market niches – health, wealth and relationships. However, if you are intent on creating a blog,membership site or online monetization method – you want to “niche down” and get more specific. Below are a lot Continue reading Niche Market Selection
There is a lot of fluff and BS online. Then there’s really great,honest, truthful information put out by people who hae been there – done that. There’s very few online marketing people that I can highly recommend. Here’s one. https://www.milesbeckler.com/7figures/introduction/ Continue reading Highly Recommended
The following is a sales letter example from the legend JF Jim Straw. Jim ( R.I.P.) never bragged much. His website made money. I worked with Jim on various direct mail related projects and we both made money doing it. Continue reading Sales Letter Example
I once had a bright idea for a new series of products in a global niche market. I was so sure of it’s eventual success that I immediately deigned a postcard and had 10,000 printed. I mailed the first 5,000 Continue reading Postcard Marketing
Ted Nicholas is one of the greats of direct marketing – direct mail marketing. Ted’s timeless wisdom applies as much today as it did over the many years before.
Way back in the day a “direct mail marketer” could spend months coming up with a product to sell. Nowadays it is much, much easier. Sell “affiliate” offers. There are literally thousands of affiliate offers out there – ready made Continue reading Affiliate Marketing via Direct Mail
Here’s the newsletter from Gary Halbert – you can visit and peruse all his materials. What info should yoou study by Gary? …. EVERYTHING HE HAS EVER PUT OUT ! With that in mind – take a look at the Continue reading Gary Halbert – Famous Direct Mail Marketer – Sales Letter – Copywriting